The Balcony is a rooftop with multiple personalities. Thursday´s of balearic music that takes you to the chill brezze of Ibiza. Friday´s take out your 70´s clothes and dance some funk. Saturdays: Heavy deep house electronic and Sundays: Hawaii is in the center of our heart. The Balcony is the rooftop bar of Hotel Innside Madrid Suecia by Melia Hotels.

 

Editorial design, Art direction, Brand identity

 

 

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The summer comes full of drinks and music, and there is no better place to enjoy  a tinto de verano with your friends. The Balcony needed a visual system to communicate their events during this summer season. We help them building this recognisable system that can be updated every week.

Credits:
Jaime Fernandez: art director – designer
JotaC@unaimagen: photographer
Bernardo Fernandez: music concept