The Balcony is a rooftop with multiple personalities. Thursday´s of balearic music that takes you to the chill brezze of Ibiza. Friday´s take out your 70´s clothes and dance some funk. Saturdays: Heavy deep house electronic and Sundays: Hawaii is in the center of our heart. The Balcony is the rooftop bar of Hotel Innside Madrid Suecia by Melia Hotels.


Editorial design, Art direction, Brand identity





The summer comes full of drinks and music, and there is no better place to enjoy  a tinto de verano with your friends. The Balcony needed a visual system to communicate their events during this summer season. We help them building this recognisable system that can be updated every week.

Jaime Fernandez: art director – designer
JotaC@unaimagen: photographer
Bernardo Fernandez: music concept