Brand Identity
Medialab Prado an I+D department for the citizenship. Building solutions to improve communities through dialog and technology. This new identity is based on an open grid, holding infinite patterns to represent human collaborations. The result is an organic system that grows with them.


Medialab Prado is formed by laboratories, each specialized in an area of research. Part of the challenge was to create a system easily scalable and open to the new laboratories to come.

The center organizes more than 150 events per year. The system we built is modular and lets you create new communications by changing the elements and playing around the canvas. As a result each event has it’s own personality without losing consistency.